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Colour can truly enhance
the visual appeal of layouts in a yearbook. However, with the added expense
required for printing, it is advisable to use colour wisely. First consider
a little bit of technical information.
With full colour layouts, a printed page passes through a press four times,
each time receiving a different colour of ink. The inks used are cyan, magenta,
yellow and black. In printing vernacular, they are referred to as cmyk,
with 'k' being black. When sending in your files it is important to check
with your yearbook printer to see if they want you to send them 'cmyk' or
'rgb' files.
Colour presents an additional challenge in layout and design. Here are four
facing page layouts from the 2004/05 yearbook from Prince of Wales High School
in Vancouver to provide some creative ideas for use of full-colour printing.
Initially, notice how a facing page layout really looks like one layout. The
left and right pages are viewed as a single layout rather than two separate
pages. Themes such as breast cancer bbq, Halloween dance,
winter week, and fashion makes us unique extend from
the left to the right page. Each page has a dominant colour photo to attract
the viewers attention and is accompanied by secondary photos that compliment
the overall story.
A colour from the
dominant photo is pulled and used for display type and screened background
patterns. In the bottom layout, notice how the purple and pink of the
textile in the dominant photo has been used.
In the 'breast cancer
bbq' layout, the pink ribbon is the dominant colour. The 'fashion makes us
unique' uses the blouse of the girl in the dominant photograph, and of course,
'winter week' uses green for the grass and the Santa's helpers.
Background tints and graphics that bleed off the pages also take full advantage
of the selected colours. Notice how the green rules in the 'winter' layout
extends across the gutter. Excellent unity is achieved with this approach.
Drop caps are used at the beginning of stories and again pull from the dominant
colour selections in the 'winter week' and 'fashion' layouts. In addition,
even though these layouts are different in colour from one another, they have
similarities in design and they use the same font, making them belong together
in the same book. All of the pages have uncluttered design, and the images
vary in size and shape. There are overlaping elements, and every page has
a 'hook', that is a quote, either from the text or supporting the text that
makes the viewer want to read the article.
We hope the above ideas give you some new inspiration as you work on your
colour layouts. Talk to your yearbook representative about additional colour
concepts like spot colour and duotones.
Colour can add a dynamic
element to your yearbook. Be careful to use it correctly.
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